We’re excited to share that our Executive Director, Yana Yanikyan, and Director of Business Development, Bella Karapetyan, were recently interviewed by Business FM, one of the leading business-focused radio stations in Armenia. In the interview, Yana and Bella shared insights on the unique approach Media Systems brings to digital advertising both locally and globally. As …
Media Systems Advertising Agency has been featured on Sostav.ru, recognizing our innovative digital marketing strategies and successful campaigns. Media Systems Advertising Agency has been featured on Sostav.ru, one of the leading media platforms covering marketing, advertising, and communications. This recognition highlights the agency’s commitment to innovation, creativity, and excellence in the digital marketing industry. With a focus …
Meta Description – Armenia’s ad market evolves with traditional media adapting to trends. Insights from Media Systems’ director Yana Yanikyan on challenges and innovations. Over the past four years, Armenia’s advertising market has faced significant changes. By the end of 2024, professionals observe signs of stability, marking a shift toward more efficient practices. The COVID-19 …
The advertising market in Armenia continues to actively develop despite the challenges of recent years. Yana Yanikyan, the executive director of Media Systems advertising agency, emphasizes that modern technologies contribute to the modernization and effectiveness of advertising, particularly through the development of digital advertising. According to Yana Yanikyan, digital advertising offers significant advantages, including transparency, …
Digital advertising is currently the most demanded service worldwide, including in Armenia. The budget for digital advertising is growing progressively, with companies allocating more and more funds to digital ads each year. The reason for this is efficiency, as our lives have transformed and adapted to digital reality. This means we are using the internet …
The online advertising market is one of the fastest growing in Armenia and around the world. Bella Karapetyan, the Business Development Director of ‘Media Systems’ advertising agency, shared information about the agency’s innovative formats and presented the vision for the agency’s development in 2024. Media Systems regularly sets development trends, bringing the Armenian advertising market …
The news about the activation of YouTube monetization in Armenia has sparked positive expectations among video content creators. Bella Karapetyan, the Business Development Director of Media Systems advertising agency, says that the prospect of earning revenue will encourage many people to start creating media content, including topics that will surely be useful and educational. This …
Explore how to leverage programmatic advertising to maximize revenue, balance local and global strategies, and unlock new monetization opportunities. The advertising market is rapidly evolving, with digital advancements reshaping the industry. While online advertising is now common across Armenian websites, the next frontier is programmatic advertising. Online ads are displayed based on placements determined by …