Media Systems continues to expand its international presence and bring innovative digital advertising solutions to the construction and real estate industry.
Our Executive Director Yana Yanikyan, Business Development Director Bella Karapetyan, and Client Experience Executive Sona Martirosyan recently shared their expertise in an interview published by CBW Georgia, discussing the evolving real estate market, the importance of targeted advertising, and Media Systems’ specialized international advertising platform for construction and real estate companies.
In the interview, Yana Yanikyan spoke about the global trends shaping the real estate industry and why property continues to be an attractive investment opportunity despite changes in financial markets and the global economy. She highlighted the growing accessibility of international real estate and emphasized the importance of effective communication, marketing, and audience targeting in an increasingly competitive market.
Bella Karapetyan presented Media Systems’ advertising solution developed specifically for the construction and real estate sector. Unlike traditional advertising channels that address broad audiences, the platform is designed to help developers and real estate companies reach people with a genuine interest in purchasing, investing in, or searching for property.
With international reach and advanced targeting capabilities based on interests, online behavior, location, demographics, and other parameters, the platform helps advertisers focus their budgets on audiences with a higher potential to become buyers or investors. It also supports rich media and interactive advertising formats, real-time reporting, and campaign optimization, allowing businesses to showcase their projects while maintaining transparency and measurable results.
Client experience was another key topic of the interview. Sona Martirosyan explained how Media Systems combines dedicated account management, personalized onboarding, responsive communication, and continuous product improvement to provide international clients with a consistent level of service. The company’s customer-centric approach focuses not only on technology but also on building long-term partnerships and helping clients achieve tangible results.
The interview also comes as Media Systems prepares to participate in the Construction & Real Estate Expo in Georgia on October 16–17. During the event, developers, real estate companies, and industry professionals will have an opportunity to meet the Media Systems team, discover the company’s specialized advertising solution, and discuss tailored approaches to reaching audiences genuinely interested in real estate.
We are proud to see our team representing Media Systems on an international platform and contributing to the conversation about the future of real estate marketing, digital advertising, and more effective ways for businesses to connect with the right audiences.
Read the full interview on CBW Georgia to discover Yana Yanikyan, Bella Karapetyan, and Sona Martirosyan’s insights on the evolving real estate industry and Media Systems’ international advertising solutions.
You can also book an appointment to meet us in Georgia!