The law banning gambling ads could be harmful for media outlets’ revenue, push ads to less regulated spaces, and stifle innovation in digital advertising.
A recently approved draft law banning gambling advertisements across media platforms, including websites, has raised concerns among industry experts. While intended to curb gambling promotion, the bill is believed to significantly impact media outlets operating legally, potentially harming their revenue streams and stifling innovation in digital advertising.
In a discussion with Aram Abrahamyan, Yana Yanikyan, head of digital marketing at “Media Systems,” and Arthur Varderesyan, director of “Menk” consulting, experts shared their concerns. Yanikyan highlighted that the ban could push gambling ads into less regulated spaces, reducing the effectiveness of responsible gambling efforts. Varderesyan warned it could hurt smaller media outlets, exacerbating their financial challenges.
Both emphasized that the ban could stifle innovation in digital advertising, as gambling-related ads have driven the development of more engaging formats. While the bill aims to protect consumers, experts urge lawmakers to reconsider its broader impact on the media and advertising industries.
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