Media Systems’ Business Development Director Bella Karapetyan has been featured in the Bookchain Literary Project page on Sostav.ru. This is a project where leaders in advertising and media share the books that inspire them, shape their thinking, and influence their professional growth.
In the November Bookchain issue, Bella highlighted two books that have had a profound impact on her personal and strategic approach to work, development, and decision-making. The first book is “Blue Ocean Strategy” — a book that trabsformed her view on competition.
Bella noted that the classic work by W. Chan Kim and Renée Mauborgne became a turning point in how she understands competitive environments. Instead of the traditional race to be “faster, better, cheaper,” the book introduces the idea of creating entirely new value spaces — those very “blue oceans” where brands can grow without constantly reacting to competitors.
According to Bella, this book is not just a set of strategic tools, but a practical guide that encourages bold decisions and the creation of unique value.
The second book that Bella Karapetyan mentioned is “The Great Gatsby” by F. Scott Fitzgerald, which she views as a deeply psychological novel about human illusions, ambition, and the pursuit of the unattainable.
Bella emphasizes that the book encourages readers to reevaluate their own goals, recognize the illusions they create for themselves, and understand that sometimes strength lies not in chasing a dream, but in letting go of what no longer holds meaning.
Bella Karapetyan’s full write-up is available on Sostav.ru in the Bookchain section, where industry professionals share the literature that inspires them both personally and professionally.