Media Systems Communications team has been featured on Sostav.ru with an article exploring the significance of internal communication in shaping strong, engaged, and collaborative teams. The publication highlights how transparent dialogue, mutual feedback, and trust within a company are essential for driving innovation and shared success. Internal communication is presented not merely as a function, …
Media Systems’ Media Planner Gohar Julhakyan and Graphic Designer Mane Alaverdyan worked together on an article that is inspired from a recent lecture series published on Sostav.ru, titled (“Artificial Intelligence as a Marketing Tool”). That coverage frames AI as a present, evolving force that is reshaping how marketing content is conceived, optimized, and delivered. The article …
In a recent interview with EduRAU, Yana Yanikyan — CEO of Media Systems and lecturer at the Russian-Armenian University — shared her thoughts on the growing importance of digital advertising both globally and within Armenia. “Digital isn’t just the future — it’s already the standard,” she said, noting that the shift toward online tools is now …
Media Systems’ Executive Director, Yana Yanikyan, has shared her insights on two remarkable books in a feature recently published on Sostav.ru. In her review, Yana draws parallels between Sun Tzu’s timeless classic “The Art of War” and the realities of modern business and marketing. She highlights how strategic thinking, understanding one’s own strengths and weaknesses, …
We’re proud to share that our Executive Director, Yana Yanikyan, and Director of Business Development, Bella Karapetyan, were recently hosted by Women’s Club. As the official information partner of Women’s Club, Media Systems participated in a conversation that celebrated a key achievement in our journey. During the event, Yana and Bella discussed Media Systems’ recent …
We’re excited to share that our Executive Director, Yana Yanikyan, and Director of Business Development, Bella Karapetyan, were recently interviewed by Business FM, one of the leading business-focused radio stations in Armenia. In the interview, Yana and Bella shared insights on the unique approach Media Systems brings to digital advertising both locally and globally. As …
Media Systems Advertising Agency has been featured on Sostav.ru, recognizing our innovative digital marketing strategies and successful campaigns. Media Systems Advertising Agency has been featured on Sostav.ru, one of the leading media platforms covering marketing, advertising, and communications. This recognition highlights the agency’s commitment to innovation, creativity, and excellence in the digital marketing industry. With a focus …
Meta Description – Armenia’s ad market evolves with traditional media adapting to trends. Insights from Media Systems’ director Yana Yanikyan on challenges and innovations. Over the past four years, Armenia’s advertising market has faced significant changes. By the end of 2024, professionals observe signs of stability, marking a shift toward more efficient practices. The COVID-19 …
The advertising market in Armenia continues to actively develop despite the challenges of recent years. Yana Yanikyan, the executive director of Media Systems advertising agency, emphasizes that modern technologies contribute to the modernization and effectiveness of advertising, particularly through the development of digital advertising. According to Yana Yanikyan, digital advertising offers significant advantages, including transparency, …
Digital advertising is currently the most demanded service worldwide, including in Armenia. The budget for digital advertising is growing progressively, with companies allocating more and more funds to digital ads each year. The reason for this is efficiency, as our lives have transformed and adapted to digital reality. This means we are using the internet …
The online advertising market is one of the fastest growing in Armenia and around the world. Bella Karapetyan, the Business Development Director of ‘Media Systems’ advertising agency, shared information about the agency’s innovative formats and presented the vision for the agency’s development in 2024. Media Systems regularly sets development trends, bringing the Armenian advertising market …
The news about the activation of YouTube monetization in Armenia has sparked positive expectations among video content creators. Bella Karapetyan, the Business Development Director of Media Systems advertising agency, says that the prospect of earning revenue will encourage many people to start creating media content, including topics that will surely be useful and educational. This …
Explore how to leverage programmatic advertising to maximize revenue, balance local and global strategies, and unlock new monetization opportunities. The advertising market is rapidly evolving, with digital advancements reshaping the industry. While online advertising is now common across Armenian websites, the next frontier is programmatic advertising. Online ads are displayed based on placements determined by …
The law banning gambling ads could be harmful for media outlets’ revenue, push ads to less regulated spaces, and stifle innovation in digital advertising. A recently approved draft law banning gambling advertisements across media platforms, including websites, has raised concerns among industry experts. While intended to curb gambling promotion, the bill is believed to significantly …
The war has had a significant impact on the advertising market in Armenia. Yana Yanikyan, media director of the Media Systems advertising agency, notes that the media sector is now working under heavy pressure, often in a 24/7 mode, not only to disseminate information but also to combat disinformation. As a result of the war, …