The advertising market in Armenia continues to actively develop despite the challenges of recent years. Yana Yanikyan, the executive director of Media Systems advertising agency, emphasizes that modern technologies contribute to the modernization and effectiveness of advertising, particularly through the development of digital advertising.
According to Yana Yanikyan, digital advertising offers significant advantages, including transparency, measurability, and precise targeting, which were previously difficult to achieve. It is possible to evaluate its effectiveness in real-time, seeing how many people are engaged in the advertising campaign.
These technologies also open new opportunities for advertising companies, allowing them to operate in international markets and provide services without geographical limitations. Yana Yanikyan notes that many local companies that export their products are interested in international advertising opportunities, which can enhance their visibility in foreign markets.
Video materials and additional details are available on the news.am website, where you can also find some excerpts from the interview with Media System’s executive director Yana Yanikyan.