Media Systems’ Media Planner Gohar Julhakyan and Graphic Designer Mane Alaverdyan worked together on an article that is inspired from a recent lecture series published on Sostav.ru, titled (“Artificial Intelligence as a Marketing Tool”). That coverage frames AI as a present, evolving force that is reshaping how marketing content is conceived, optimized, and delivered.
The article aims to deliver educational tools and content explaining when, where, and how AI can enhance marketing workflows; prototype applications or modules that show AI in action in marketing tasks and a critical exploration of the risks, limitations, and ethical considerations surrounding AI in marketing.
As the article of Sostav.ru notes, AI brings huge benefits but also introduces new risks and blind spots.
For Media Systems, this marks an exciting step toward a future where creativity and technology merge seamlessly, shaping a smarter and more adaptive marketing world.