Media Systems’ Executive Director, Yana Yanikyan, has shared her insights on two remarkable books in a feature recently published on Sostav.ru.
In her review, Yana draws parallels between Sun Tzu’s timeless classic “The Art of War” and the realities of modern business and marketing. She highlights how strategic thinking, understanding one’s own strengths and weaknesses, and studying competitors remain as relevant in today’s market battles as they were in ancient times.
She also shares a deeply personal perspective to Colleen McCullough’s “The Thorn Birds” – a moving family saga that stands in obvious contrast to the intensity of business life. Yana highlights how the novel’s emotional depth and tragic love story bring a “fresh breath of air” and bring a rare pause to the relentless rhythm of leadership and decision-making.
You can read the full reviews on Sostav.ru.