Another article of Media Systems’, “Memes as a Brand’s Cultural Code — Why an SMM Strategy Without Memes Seems Outdated,” has been published on Sostav.ru, one of the leading platforms for marketing and advertising professionals in the region.
The piece, written by the Media Systems team, explores how memes have evolved into a powerful form of digital communication that shapes the relationship between brands and audiences.
In the article, we discuss how memes have become more than just humorous content — they now serve as a cultural code that allows brands to express identity, connect emotionally, and stay relevant in fast-changing digital environments.
Drawing from Richard Dawkins’ original concept of the meme as a “unit of cultural transmission,” we analyze how internet culture has transformed memes into viral, community-driven symbols that marketers can use to communicate with authenticity and impact.
At Media Systems, we see memes not as fleeting trends but as dynamic storytelling tools that reveal how audiences think, feel, and interact online. Our SMM strategies integrate cultural awareness, trend analysis, and creativity to help brands communicate with relevance and personality.
By publishing on Sostav.ru, we’re proud to contribute to a wider professional dialogue about the evolving landscape of social media and digital branding — where humor, culture, and strategy intersect.
Read the full article on Sostav.ru