The news about the activation of YouTube monetization in Armenia has sparked positive expectations among video content creators.
Bella Karapetyan, the Business Development Director of Media Systems advertising agency, says that the prospect of earning revenue will encourage many people to start creating media content, including topics that will surely be useful and educational.
This is a great opportunity for Armenian content creators not only to earn money but also to expand the market and attract an international audience. The Armenian market has long been ready for this change, but due to increased advertising activity, a certain decline in audience engagement is possible.
As a result of this change, channel owners will no longer have to seek alternative ways to earn revenue from YouTube—for example, opening a channel in the U.S., maintaining an account there, and uploading content from Armenia.
Media.am has more insights from the interview with Bella Karapetyan, the Business Development Director of Media Systems, sharing important information about monetization in Armenia, the expectations around it and more.