Media Systems X TECHNOVATION: Towards Smoke-Free Future, Switzerland, 2024

Media Systems is proud to be part of TECHNOVATION 2024, an exclusive event held by Philip Morris International (PMI) in Switzerland, dedicated to the future of smoke-free innovation.

Our Executive Director, Yana Yanikyan, attended the event, where PMI CEO Jacek Olczak highlighted the remarkable progress made over the past 10 years through extensive research and development. With a clear vision for the future, PMI continues to drive innovation aimed at reducing harm and transforming the tobacco industry.

The event featured engaging panel discussions and presentations on cutting-edge innovations designed to minimize health risks for consumers. It was an inspiring opportunity to explore the technologies shaping a healthier, smoke-free world. At Media Systems, we are always eager to be part of forward-thinking initiatives that embrace progress and positive change.