Gazprom

Campaign title

"Safety"

Media Systems Advertising Agency collaborated with Gazprom Armenia for a two-month digital campaign dedicated to the safe use of gas. The campaign aimed to raise awaraness among the society about the correct usage of gas and safety methods to avoid gas leak.

As part of this project, Media Systems provided a full range of digital advertising services to effectively communicate key safety messages to the Armenian population.

The campaign featured four types of digital ads:

Catfish ads – designed to capture attention without disrupting the browsing experience,
Topline banners – ensures high visibility by staying fixed at the top of the screen,
Incontent ads – seamlessly integrated within the content for natural engagement,
Preroll ads – the video ad is displayed at the beginning of the video content.

The campaign reached a wide audience, achieving significant visibility across various digital platforms. With high engagement rates and a positive public response, the campaign proved to be highly successful in delivering its core message effectively.

In addition to digital advertising, Media Systems also localized Gazprom Armenia’s official brand book into Armenian, ensuring that all brand materials maintained consistency and quality in both online and offline materials of the company.

This successful partnership demonstrated Media Systems’ ability to quickly and effectively implement large-scale campaigns, combining creative solutions with precise execution to meet the needs of companies.