Media Systems Executive Director Yana Yanikyan spoke about the launch and implications of YouTube monetization in Armenia during an interview with Kentron TV, highlighting how this development marks a transformative moment for the country’s digital landscape.
During the broadcast, Yana Yanikyan emphasized that the introduction of monetization through YouTube’s official system creates a transparent and structured revenue model for Armenian content creators. With direct access to monetization tools and no intermediaries involved, creators can now build sustainable income streams while operating within a regulated and taxable framework.
Importantly, she underlined that quality content requires financial sustainability. A mature digital ecosystem depends on audiences understanding that advertising is a necessary component of supporting professional and valuable content.
For advertisers, this milestone opens new opportunities to collaborate with local creators and implement performance-driven campaigns within Armenia’s rapidly evolving YouTube environment. As Yana Yanikyan highlighted, this is not just a platform update, it is a structural change that strengthens the connection between brands, creators, and audiences in the Armenian market.
The full interview is available on Kentron TV. Make sure to watch it.