Facebook advertising is limited to the Facebook platform only; it offers detailed targeting based on user behavior, profile data, and social interactions within the platform. The ad formats are limited to stories, feed ads, and in-stream videos. On the other hand, digital advertising encompasses all online platforms, including websites, apps, social media, and search engines. It offers broader targeting options across different networks and platforms. Digital advertising includes a wider range of formats, such as search ads, display banners, programmatic ads, and interactive video formats. The advertisements reach larger audiences and are more effective and trustworthy.