Media Systems led the communications strategy, PR execution, and influencer marketing campaign for Yandex Armenia’s “Helping Together” charitable initiative as it enters a new strategic phase focused on education and regional impact.
Yandex Armenia helps foundations to support children and teenagers across Armenia’s regions through educational development. With this new direction, donations made via the Yandex Go app will contribute to projects that foster digital skills, enhance access to education, and promote inclusive learning environments.
Media Systems developed and executed a comprehensive PR and influencer strategy to amplify the initiative’s visibility and engage audiences at scale. By leveraging a mix of strategic storytelling, targeted media outreach, and impactful influencer collaborations, the campaign effectively highlighted the initiative’s purpose and encouraged user participation.
Three leading organizations have joined the renewed program: Bridge of Hope, Teach for Armenia, and the Children of Armenia Fund (COAF). These foundations are implementing educational projects throughout Armenia, focusing on teacher training, inclusive education for children with disabilities and the improvement of school infrastructure in regional communities.
Media Systems’ role in shaping and amplifying this initiative reflects its commitment to delivering high-impact, socially driven campaigns that combine strategic communication, creative execution, and measurable results. By connecting meaningful causes with the right audiences, Media Systems continues to drive awareness, engagement, and real-world impact through innovative marketing solutions.