Media Systems Executive Director Yana Yanikyan attended TECHNOVATION 2026, held in Stockholm, Sweden, an international event organized by Philip Morris International (PMI), bringing together industry professionals to explore innovation, business development, and the future of smoke-free alternatives.
During the event, participants visited museums and exhibitions dedicated to the history and evolution of the tobacco industry, gaining insight into its cultural impact, technological transformation, and future direction. The experience also highlighted PMI’s vision for a smoke-free future through innovation and research-driven solutions.
TECHNOVATION created an engaging environment for exchanging ideas, discovering new perspectives, and exploring the balance between tradition, innovation, and the future of the industry.