Media buying is the acquisition of media real estate for the most advantageous spaces and timeslots. When buying media, the goal is to find the right place, time and the context to deliver relevant ads to the target audience and increase conversion rates, sales or brand awareness. Media buying is time-based, meaning that the buyer is paying for “renting” all possible placements on all possible platforms so they must be available for the timeslot when it is convenient for the advertiser to place the ad. In the pre-launch phase, our agency:
Identifies Target Audience, and Decides How to Reach It – First, we get a clear picture of the existing customers, and investigate who they are. We classify them into segments such as Demographic (age, gender, social and marital status), geographic (area, city, country) and behavioral (interests, hobbies). After identifying the target group, we are seeking the way to reach those people.
Researches competitors – We are investigating the possible competitors of our Client, trying to understand their media buying strategy and the places they may appear. After this, we adopt strategic plans for our brand/product.
Media buying strategy – After defying the competitors and choosing the right target groups we create media buying strategy: how is the best to reach the auditorium in a timely manner.
After all these steps, our media buyers and specialists estimate expenditures for a specific period and decide the most suitable budget for the campaign and deliver it to the client. Surely, the price will match with the effective advertising campaign.