Catfish Video is the latest addition to the Catfish family. It builds on the success of its predecessors. Media Systems recognized the format’s high reach and strong click-through rates (CTR). The team identified a need to expand beyond traditional banner formats. This led to the creation of Catfish Video. It combines the original Catfish’s strengths with dynamic video content.
This full-width video ad appears at the bottom of the browser window. It stays visible until the user closes it. A close button lets users dismiss the ad. Like other Catfish formats, it remains fixed during scrolling. This ensures continuous exposure. Media Systems designed Catfish Video to appear on all website pages, including main and internal ones. It adapts to all devices, including desktops, tablets, and mobiles.
