Catfish Double is the next evolution of Media Systems’ innovative ad formats. It descends directly from the original Catfish. The idea emerged during a team brainstorming session. At the time, our partner company’s marketing team had a limited budget for two compelling campaigns.
Staying true to our philosophy of meeting partners’ needs, Media Systems developed Catfish Double. This format splits a single banner into two sections. Each section displays its own message and links to separate destinations. Like the original Catfish, it appears as a full-width ad at the bottom of the browser window. The ad remains fixed until the user closes it. It stays visible during scrolling and appears on all website pages. Media Systems designed Catfish Double to work seamlessly across all devices and screens.
